WordPress | SEO & Core Web Vitals Fix PoolWiseLiving Perth
See how we boosted PoolWiseLiving’s SEO with Core Web Vitals fixes, keyword optimization, and Perth local SEO to grow traffic and service bookings.
Project Overview
PoolWiseLiving is an online WordPress store offering pool supplies such as pumps, filters, and cleaners, alongside pool inspection and cleaning services in Perth, Australia.
When we were brought on, the site was live but faced serious SEO and performance challenges that limited its visibility in local searches and reduced customer engagement.
Challenges Faced
Poor SEO foundation → low visibility in search engines
Slow site speed → frustrated users and lower rankings
Weak backlink profile → not enough authority to compete locally
Unoptimized product & service pages → missing metadata, schema, and keyword strategy
Our Contributions
We provided end-to-end WordPress SEO and performance optimization:
- Improved WordPress store structure for better navigation and usability
- Fixed on-page SEO issues (titles, meta tags, product & category pages)
- Enhanced technical SEO: schema markup, sitemap, robots.txt, canonical fixes
- Optimized site speed on desktop & mobile (Core Web Vitals improvements)
- Built high-quality backlinks to strengthen domain authority
- Targeted local keywords like “pool cleaners Perth” and “pool inspection Perth”
Technology & Tools Used
SEO & Analytics Tools
- Google Search Console (GSC) – monitored indexing, fixed crawl errors
- Semrush & Ahrefs – keyword research, competitor gap analysis, backlink tracking
- Screaming Frog – detected broken links, missing tags, and SEO gaps
- Google Analytics (GA4) – tracked performance, traffic sources, and user behavior
- Image Compression Tools – optimized visuals for speed without losing quality
Platform & Development
WordPress CMS
For store management and development adjustments
Performance
Outcomes
Resolved all critical SEO and technical issues
Page load time significantly reduced, improving Core Web Vitals
Store became both SEO-friendly and user-friendly
Rankings improved for targeted Perth-based keywords
Steady increase in organic traffic, customer inquiries, and service bookings
Project Deliverables
Full SEO audit with fixes and roadmap
Page speed optimization across devices
Keyword strategy and on-page improvements
Backlink building campaign
Optimized product & service landing pages
Stronger local SEO visibility in Perth
SUPPORT CENTER
FAQs
We’ve got the answers. Beautifully.
How did your work deliver value to the business?
Our optimizations directly improved search visibility, brought in more qualified local traffic, and enhanced the website’s performance, leading to better user engagement and conversion opportunities.
Did you only do SEO or also development?
The main focus was SEO, but we also handled WordPress adjustments, UX fixes, and backend technical changes to ensure SEO improvements were fully supported.
How did you ensure long-term results?
By implementing scalable SEO best practices, structured metadata, schema, optimized sitemaps, and strong performance measures, the site is now equipped for sustainable growth.
What challenges did you overcome in this project?
The main challenge was addressing deep-rooted SEO and performance issues on a live WordPress site without downtime. We carefully tested and deployed changes to avoid disrupting the store’s ongoing sales.