Elex Massage Chair SEO & WordPress Optimization
See how we optimized Elex Massage Chair’s WordPress store with technical SEO, Core Web Vitals fixes & local Perth visibility.
Project Overview
Elex Massage Chair is an eCommerce store in Perth, Australia specializing in premium massage chairs, eye massagers, and wellness products. The brand also offers financing options with “Relax now, pay later” plans, making it accessible to a wide range of customers.
When we were brought on, the site was live but lacked essential SEO best practices. It wasn’t ranking for high-value local searches, performance was poor, and competitors were taking the lead in Perth’s growing wellness market.
Challenges Faced
Poor organic visibility for local keywords like “massage chairs in Perth.”
Technical SEO gaps such as missing metadata, improper indexing rules, and no schema markup.
Slow performance & low Core Web Vitals scores, negatively affecting rankings and user experience.
Weak on-page optimization, leading to missed opportunities in search results.
Competitive pressure from other eCommerce brands targeting the same niche.
Our Contributions
We led the end-to-end development of the project, transforming the client’s idea into a fully functional platform:
- End-to-End Development – Delivered a complete system from concept to launch.
- COA Authentication System – Built workflows for users to upload images and receive digital COAs.
- Verified Reseller Module – Developed trust badges, seller profiles, and featured listings.
- Full-Stack Development – Backend in Laravel, frontend in AngularJS + jQuery, mobile-first responsive design.
- Database Architecture – Designed an optimized MySQL schema for high performance and scalability.
- AWS Deployment – Deployed a secure, cloud-based environment using AWS CLI.
- UX/UI Integration – Designed and implemented a responsive, user-friendly interface.
Technology & Tools Used
SEO & Analytics Tools
- Screaming Frog SEO Spider – Conducted a full technical SEO crawl to identify broken links, missing tags, duplicate content, and indexing issues.
- Google Search Console (GSC) – Monitored crawl errors, indexing, and performance. Submitted updated sitemaps and tracked fixes.
- Semrush – Used for keyword research, competitive gap analysis, and performance benchmarking.
- Google Analytics (GA4) – Monitored site performance, traffic sources, and user engagement after optimizations.
Platform & Development
WordPress CMS
Customized design and structure for better SEO performance, improved product page layouts, and integrated local SEO optimizations.
PHP
Applied backend fixes for metadata rendering and canonical handling.
HTML & CSS
Adjusted content structure and page elements to align with on-page SEO best practices.
Technical Optimization
- XML Sitemap & Robots.txt – Created and optimized to ensure proper indexing and crawlability.
- Schema Markup (JSON-LD) – Implemented structured data for products and local business to enhance search appearance (rich snippets).
- Canonical Tags – Added to prevent duplicate content issues across product variants.
Outcomes
Resolved all SEO audit issues, delivering a technically sound website.
Boosted rankings for high-value local keywords including “massage chairs in Perth.”
Improved page speed and Core Web Vitals scores, lowering bounce rates and improving session duration.
Delivered a long-term scalable SEO foundation to support future growth.
Increased organic traffic and local visibility, giving the brand a stronger foothold in Perth.
Project Deliverables
Complete SEO Audit (report + roadmap)
Fixed on-page SEO (titles, descriptions, headings, internal linking)
Implemented schema markup for products & local business
Optimized XML sitemap & robots.txt
Configured canonical tags for product variants
Improved Core Web Vitals & page speed
Local SEO strategy targeting Perth keywords
UX/UI adjustments to product pages for conversions
Ongoing SEO support as long as the customer requested
SUPPORT CENTER
FAQs
We’ve got the answers. Beautifully.
How did your work deliver value to the business?
Our optimizations directly improved search visibility, brought in more qualified local traffic, and enhanced the website’s performance, leading to better user engagement and conversion opportunities.
Did you only do SEO or also development?
The main focus was SEO, but we also handled WordPress adjustments, UX fixes, and backend technical changes to ensure SEO improvements were fully supported.
How did you ensure long-term results?
By implementing scalable SEO best practices, structured metadata, schema, optimized sitemaps, and strong performance measures, the site is now equipped for sustainable growth.
What challenges did you overcome in this project?
The main challenge was addressing deep-rooted SEO and performance issues on a live WordPress site without downtime. We carefully tested and deployed changes to avoid disrupting the store’s ongoing sales.